Horror is not a counter-culture as such but a wheel-culture: a significant UFO in the night skies of the fiction art.
The wheel is a full circle where (1) and (6) below overlap (join), with no particular overlapping segment better or worse than the other, each being an intrinsic force that is needed for the wheel to work.
Fror brevity's sake, there is only one example (from among many) shown below for each segment that makes up the circle or wheel.
(1) Pulp horror (Pan Horror Books)
(2) Mass market Horror (King)
(3) Traditional Horror (M.R. James)
(4) Literary Horror (Elizabeth Bowen)
(5) Avant Garde Horror (Weirdmonger Wheel)
(6) Small Press Horror (Cover Ark)
Each Arc an Ark.